You can specify a URL rewriting rule if you need to change this. This worked almost perfectly for me - there is a line in top.js which depends on the path containing a 9 character string (Composite), so I had to to change it to be the same length as my custom path (search for "- 9" in the top.js file for this).
You should be aware though; if you are doing a rebranding exercise you will need the corresponding licence to allow as such.
You should be aware though; if you are doing a rebranding exercise you will need the corresponding licence to allow as such.